It is the purpose of Spencer MacPherson to present a unique opportunity for your company to begin an active participation in one of the fastest growing spectator sports in the area. Motorsports provides an unequaled opportunity to reach a large percentage of the public and racing spectators with images that last far beyond the event they witness. Most of the spectators equate and identify with the vehicles, drivers and also with the product billboards on vehicles. Not to mention the trailer rigs going up and down the highways with your logo's on them. From this observation, motor racing is obviously different from any other market. This dynamic image cannot be gained by normal television, magazines, radio or newspaper ads. It will provide you with an added tool to sell more of your product raise your image and perceived value through your involvement within the community to the customer.

In today's competitive market, the corporate advertiser must look far beyond traditional mediums available to gain an edge. You must always find ways and methods that will allow your products and services to stand out among the thousands upon thousands of pieces of advertising clutter. This is why motorsports has become such an effective marketing tool. It's environment of integrity and excitement surrounds your message with each event and elevates it above the other marketing mediums.

The benefits of becoming a marketing partner are many and varied, but can be summarized through five basic marketing problems that we can help solve.

1. Communicating to the public for better brand awareness.

2. An entertaining tool for your customers and VIP's in the company structure.

3. Displaying your messages to trade audiences for better corporate awareness.

4. Providing an on-site marketing tool for trade shows, as well as on-site shows for promotions.

5. Providing your company with a one source outlet that uses many advertising mediums to promote your product and services. A few examples are mall shows, fan shirts, calendars, website link, vehicle decals and exposure by using the trailer as a rolling billboard as the team goes to and from each venue.

It's All About You

 

 

Who is the typical race fan?

That is a hard question to answer because race fans come from all walks of life. We have created a fairly accurate composite of the "typical" motorsports fan.

Motorsports fans have a good income.

60% earn between $30,000 - $80,000.

25% earn between $30,000 - $40,000.

22% earn between $20,000 - $30,000.

21% earn between $15,000 - $25,000.

14% earn between $55,000 - $90,000.

10% earn under $15,000.

8% earn over $90,000.

Motorsports fans are educated and smart. They know what they want and how to get it.

84% are high school graduates.

46% are college graduates.

Motorsports fans are affluent, active, educated and over 75% are between the ages of 21 to 49.

18% are younger than 18 years of age.

17% are between 18 - 24 years of age.

26% are between 25 - 34 years of age.

21% are between 35 - 44 years of age.

12% are between 45 - 54 years of age.

6% are over 55 years of age.

These statistics give you a general idea of the typical motorsports fan but here are a few more interesting things worth noting.

40% of all motorsports fans are female.

66% of all motorsports fans own their homes.

41% of all motorsports fans attend a motorsports event weekly.

59% of all motorsports fans are married.

Studies show 75% - 93% brand loyalty among motorsports fans.

Motorsports marketing is one of the best values available. The proff is the wide range of companies participating. McDonalds, Coca-Cola, Proctor & Gamble and Kodak are just some of the many companies that have taken advantage of the motorsports marketing to reach their potential customers.

Statistics are based on research from: Performance Research, Simmons Market Research Bureau Inc, The Action Group and Charlie Hayes.